Peter has spent all his career in the hotel and leisure industry. He became the National Training Manager for an international hotel company, helping the group increase its stockholding from 6 to 16 hotel units.
12 years was spent in senior operational corporate management roles, mainly in the General Management and Food and Beverage operations. The last 7 years of which were as a General Manager with Holiday Inns, culminating as GM of a 300 bedroom hotel in Bristol.
After the corporate world two hotels were purchased of his own - Moor Lodge in 1984, a 25 bedroom hotel with a turnover of £179,000. By 1987 the turnover had been increased to £556,000. In 1988 Peter purchased the Best Western Leigh Park Hotel, and increased the turnover from £168,000 to £546,000 in just 2 years.
The two hotels were sold in the 90's, for family reasons, from which the consultancy company HBIM was formed. In addition to hotels, Peter diversified into other business sectors, including restaurants and pubs, golf complexes, Home Office Prison services and international public relation companies. After working with Government grant agencies over a number of years Peter has found that the key management and sales skills training programmes are as effective for small and medium companies as well as corporate.
John Pattin has owned and run The Cottage in the Wood Hotel and Restaurant in Malvern since 1987.
In late 1990 he was “up against it” and cast around for someone to assist in righting the ship. The someone he found was HBIM, then in its infancy and working in partnership with them, restored profitability and established a way forward.
John brings to you the experience of having been on the “receiving end”, a keen desire to ensure maximum profitability for owners and managers and a particular strength in sales and marketing.
Prior to becoming an hotelier, John worked for 25 years in London advertising agencies as well as at Courtaulds in Brand Management. His final appointment was Deputy Chairman at AAP Ketchum (now Grey Global Group). He was a Director of Consort Hotels for several years through to the takeover of Best Western and currently is Chairman of the Heart of England committee of the BHA (British Hospitality Association). John holds the MCam qualification in advertising and marketing, is an accredited Business Coach under the Profit Through Productivity scheme and is a member of the Institute of Business of Consulting.
Chief Executive Officer
Jeffrey Epstein is an Anglo American entrepreneur based in London. Developed and founded the acclaimed hotel marketing and publishing venture Best Loved Hotels in early 1990's. Prior to starting Best Loved Hotels, Jeffrey created Celebrated Hotels a marketing led hotel representation company, known today as Celebrated Experiences. He holds a BA in International Affairs from George Washington University in Washington DC.
Over the past 20 years he has seen sea-change in how hotels present themselves to their customers and potential customers and has been at the forefront of the adoption of digital media including innovative web design as well as most recently in effective use of social media to present hotels to a wider and more engaged audience.
A well known figure within the independent hotel community in the UK and Ireland, Jeffrey spends much of his time visiting with and providing advice to hotel owners and managers so they can reach their full sales potential.
Outside of business, Jeffrey maintains a keen interest in fitness, specifically running, hiking, rowing and cycling. A lover of the arts especially painting and sculpture. A great spectator of sports, theatre and music.
Michael originally trained for five years with the Savoy Group including two one year assignments with The Hotel de Paris in Monte Carlo and The Mount Nelson Hotel in Cape Town before joining his family business Distinctive Inns Ltd in which he progressed to running the flagship hotel The Bear at Woodstock before becoming Operations Director for the group which had in its portfolio some six hotels, thirty five restaurants and pubs and an outside catering business which catered for Silverstone, Brands Hatch and Henley Regatta. The group was sold to Kennedy Brookes in 1985 and subsequently to Forte Hotels.
Having worked offshore for three years with Sun International, Michael returned to the UK as a main board Director for Pavilion Leisure Plc responsible for the hotel division, “Select Hotels Ltd”. Over the course of one year the 26 strong hotel group was turned from a £1m loss to a profit of £1.2m and was on course to show profits in excess of £3m in year two. Michael left Pavilion to acquire his own hotels and during the nineties he bought and sold three hotels before turning to consultancy in 2000 to the present, whilst at the same time investing in his own property company specialising in “new builds”, which he sold in November 2007.
David Allen has over 20 years experience in coaching and advising businesses in Hospitality, Retail, Manufacturing, Telecommunications and Information Technology as well as with Charitable Trusts.
He has a strong, successful track record supporting businesses, working one-to-one or with teams at all levels and helping them to improve performance and profits. His specialisms include marketing, boosting sales, cost control, business planning, forecasting and budgeting, IT, purchasing, leadership and team development.
……“His advice was completely relevant to the business and he was very focused on critical areas. I would have no hesitation in recommending Dave Allen as a business coach and I think future clients would be both lucky and privileged to have him on board.”….
Rural Entrepreneur of the Year 2008
John Goleczka is a specialist in the hotel, restaurant and accommodation sector.
He has a successful track record working one to one and with teams at all levels, with many years experience in the hospitality industry, including owning and running a hotel and restaurant in North West England.
He is a former Army Officer and held management positions with companies in logistics and hospitality.
John is an accredited business coach with the hospitality industry's Best Practice Forum and has worked with businesses of all types across England.
He brings a highly practical 'no nonsense' approach to his work with clients, counting operational management, leadership and personal development, online sales and marketing and cost control, among his specialist areas.
Louise Lloyd (FCCA, PGCE)
Louise is a Hospitality Management Accountant and Trainer providing Management Accountancy Services to Hotels, Bars, and Restaurants and Bistro’s.
After graduating in Business Studies in 1989, Louise became lecturer/trainer in business studies in both Higher and Further Education sectors. She then moved to a Finance role in 2000 by becoming the Trading Accountant at a university for Residential and Hospitality Services with a turnover of £12m where she was responsible for trading performance of the café’s, bars, accommodation, book shop, cinema and Theatres. It was at her time at the University she became a qualified accountant. After making in-roads to the financial performance in the areas of her responsibility, Louise started working for herself as a management accountant and trainer in the autumn of 2007 supporting independent Hospitality businesses.
Took a 2 year OND course in Hotel Management at Brighton Catering College.
Undertook management training and development at 5 different hotels in the ‘Concord Hotels’ group working in 5 different departments over a period of 2 years.
Held first management post at the ‘Duke of Cornwall Hotel’ in Plymouth and travelled up through the ranks to House Manager - worked there for a total of 8 years.
Food Service and Business Management Lecturer at the Plymouth College of Further Education in the Hotel and Catering Department.
Developed the ‘Euro Exchange’ Course which was the first in the country and ran it for 5 years. Was invited back to the ‘Duke of Cornwall Hotel’ as General Manager and then joined the board, after 13 years carried out a management buy-out and sold out not long after.
Ted has a wealth of high level expertise in the restaurant and catering industry. His skills lie in maximising business potential and profit. He is a successful restaurateur, having established Dockgate 4 bar & grill in Southampton which he ran for five years; taking a brown-field site to a successful business in a very short timeframe.
Dockgate 4 was a big 120 cover restaurant with two large bars and a turnover around £1.8m. It achieved recognition in both the A.A. and Michelin Guides and was a beacon of excellence along the whole of the south coast.
His business experience and expertise spans a number of industries and disciplines. Giving valuable insight into diverse business models. He has worked with both large and small companies, re-targeting, re-structuring, re-training and re-motivating to achieve increased profit levels. He is a hands-on person who is prepared to follow theory with practice, at all levels.
A consummate sales professional, he is dedicated to helping others achieve their potential in their chosen field. He gained a degree in Physical Education at Loughborough University, where he trained under some of the great sports coaches of the time. His extensive coaching experience has enabled him to nurture top performance in many people in business.
Martin Evans is the HBIM sales and marketing specialist. Martin has worked in the leisure and tourism sector as a marketer for nearly 30 years, previously holding management posts with the Yorkshire Tourist Board, Consort Hotels Group and Trusthouse Forte Hotels.
Martins work includes hotel sales and marketing, destination marketing, travel PR, event marketing, and film and arts tourism and events includning: the National Hotel Marketing Conference, the National Marketing Conference for Visitor Attractions, and the London International Screen Tourism Conference..
Adam Fox-Edwards is an experienced hotelier and management consultant. He was born and brought up in the family hotel business (The Arundell Arms in Devon) where he is now the Managing Director. After a successful career as an RAF pilot and flying instructor, in 2000 he became a management consultant with PricewaterhouseCoopers and subsequently Serco Consulting. He is passionate about improving the performance of companies and organisations and has an impressive record of delivering results in large corporates as well as small and medium sized enterprises. He adopted the HBIM system in the Arundell Arms and saw the significant benefits which followed. He now is assisting other hotels and restaurants to improve their performance using the well proven HBIM system and other management techniques.
His aim is to make a lasting improvement through coaching and developing existing management teams and giving them the tools to manage their own business effectively.
Adam holds a BSc in Economics, Institute of Directors Diploma in Company Direction and is on the Committee of the British Hospitality Association for the Southwest.
A results driven business leader with more than 30 years of international marketing and general management experience in blue chip organisations in England, New Zealand and Australia, Graham has a strong customer orientation, a passion for innovation, effective teamwork/relationship management skills and an absolute focus on the bottom line.
Graham has worked across a wide range of business sectors, from hotels to airlines, from banks to car tyres, from cosmetics to education and is known for his focus on marketing effectiveness and a down to earth, can do attitude.
In the last 10 years he has run his own marketing consultancy as well as an executive leasing company managing numerous properties in Sydney, Australia.
He has recently moved to Cornwall and now runs a successful B & B just outside Looe.
Angela is the first point of contact for people calling into the HBIM head office and has nearly 25 years of varied business experience gained in a variety of fields from IT, training and development, sales and marketing to recruitment and general office management.
Angela has practical experience of working for large multi-national organisations as well as small, professional services consultancies and local businesses. She has worked in many different sectors including retail, business to business, healthcare, manufacturing, creative industries, and the licensed trade. She has owned her own successful companies and understands what people need to do to adapt to survive in times of economic downturn.
A self-motivated individual who sets the standards for others, a natural leader who is creative, highly organised and people orientated and she has the added advantage of knowing where all the business coaches are at any one time.
Shirley heads up the HBIM Accounts department and is the first point of contact for all accounts queries.